Proactive monitoring and rapid response are key to managing unexpected pest threats, such as fall armyworm.
PROBLEM
The second mission (threats) revealed early bug damage in various areas of a 300-acre field.
The grower was not expecting pest issues at this stage of crop development.
RECOMMENDATION
The advisor contacted the grower the next day to discuss the findings.
After ground-truthing, the advisor also identified fall armyworm in the field.
An insecticide was applied to the affected areas, covering 250 acres in total, following the confirmation of the pest threat.
OPPORTUNITY
Quick decision-making at the V3-V4 growth stage helped address the pest pressure promptly.
The timely intervention strengthened the relationship between the grower and advisor, providing both a practical recommendation and a valuable touchpoint.
The proactive approach resulted in an estimated ROI of $1 extra per acre, with the added benefit of reinforcing a strong, trust-based relationship.
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